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Showing posts with label Berkeley Logic. Show all posts
Showing posts with label Berkeley Logic. Show all posts

Friday, March 8, 2013

Berkeley Logic is now a Carbonite Reseller!


We are proud to offer this popular and affordable online backup service to small business customers.

Berkeley Logic offers customers the ability to buy Carbonite service using our normal accounts payable methods. Plus, we offer all nonprofits and schools a 10% discount off of normal Carbonite prices.

Carbonite gives you secure, automatic offsite backup that protects your files from accidental deletion, spills, theft and just about anything else that could harm your data. Once installed, Carbonite backs up your files to the cloud – so you can get them back when you need them most. Because Carbonite works continually, backing up new and changed files whenever you’re connected to the Internet, you can rest easy knowing your backed up files are always protected. 

Product Highlights
  • Set it & forget it. Carbonite backs up your files automatically to the cloud - so you never have to remember to back up. No hardware required. 
  • Continual Backup. Whenever you’re connected to the Internet, Carbonite backs up your files – eliminating potentially costly backup gaps created by daily or weekly backups. 
  • Secure transmission. Carbonite uses the same encryption technology used in online backing and e-commerce transactions.
  • Safe offsite storage. Your backed up files are stored in one of Carbonite’s highly secure state-of-the-art data centers which are guarded 24 hours a day, 7 days a week.
  • Easy file recovery. If anything happens to any file, Carbonite finds it in your backup and puts it back in its original location on your computer – in just a few, simple steps.
  • Anytime, Anywhere access. You can access your backed up files from any computer connected to the Internet ― or even from your iPhone®, Android™ or BlackBerry® smartphone.
The Plans

With 5 plans to choose from, you can find the Carbonite subscription that’s right for you. From individuals, families and students to home office users and small business professionals, Carbonite has a plan to fit every backup need.
  • Home - With the Home plan, you'll enjoy all the essentials of unlimited online backup. Subscribe today and your irreplaceable files on your computer - like photos, documents and music - will be backed up automatically, and accessible at anytime, from any computer or smartphone.
  • HomePlus - Using the HomePlus plan you’ll receive all the benefits of the Home plan, PLUS additional features that make your backup more complete. With HomePlus, you can include your external hard drive in your online backup, so you can rest easy knowing that all of your important files are backed up safely, offsite. In addition, you also get Mirror Image backup, which creates a local backup of your entire hard drive - including your operating system and software programs.
  • HomePremier - HomePremier is the most comprehensive backup solution of the Carbonite Home plans. In addition to all the features of Home and HomePlus, you'll also get automatic backup of your video files (instead of having to add them to your backup manually). In addition, you'll have the option to use Courier Recovery - a Carbonite service reserved exclusively for HomePremier customers. Courier recovery allows you to have a copy of your entire backup shipped directly to you – which may be the fastest way to get your files back, when you need them most.
  • Business - The Business plan is geared toward those looking to backup an unlimited number of computers, external hard drives and NAS devices. Using this plan, you receive 250 GB* of backup space.
  • BusinessPremier - Using BusinessPremier, you’ll experience all of the same benefits you receive from the Business plans. Now, in addition to backing up all of the computers, external hard drives and NAS devices in your business, you can also backup your Windows Server.  Using this plan, you receive 500GB* of backup space.
* Additional storage packs are available for both Carbonite Business plans

Saturday, June 23, 2012

How Storage Area Networks Can Save The Day!

Being responsible for running a company network is usually smooth sailing, but there are a few situations that will make for a very bad day. A critical component of your server will fail and all of your applications and file servers will be down. Then you will be at the mercy of a computer repair man who may or may not be able to get your systems up in a day or two.

Don't you wish there was a way to keep that from ever happening again? Big companies and service providers can't afford to have any downtime, so they have elaborate systems of redundant hardware that automatically take over when something goes wrong. Until recently, smaller businesses couldn't easily afford redundant systems. Now there are plenty of affordable options that can harden a small business network.

Divide and Conquer with SANs


The first step in hardening computer networks is to take a divide and conquer approach. This is where you separate the file storage from computing power through the use of Storage Area Networks, or a SAN.

A SAN presents persistent storage to a Windows or Linux server completely transparently. Both Windows and Linux effectively use a SAN just like how an operating system uses a local hard drive.

With a SAN one may easily create backup computer resources and even have off-site backups. With a full SAN deployment it only takes a few keystrokes and mouse clicks to recover from a hard drive failure. A SAN recovers from hardware and software failures within minutes instead of days.

I Want a SAN Now!


Sounds exciting, but how exactly does one buy a SAN? Just a few years ago, the answer would be "call up a SAN vendor and pay a whole bunch of money." The reason was that the SAN computer interconnects and networks were specialized products. The computer boxes that were sold as SAN storage servers were also specialized and commanded a high price to guarantee compatibility.

Berkeley Logic Small Business Storage Area Network Design


Fortunately the march of computer technology has make everything cheaper, so that even SAN technology is now affordable. Through the use of standard network and computer equipment, the cost of a SAN has come down nearly ten-fold in the last five years.

Two factors share the honor of bringing SANs to the masses: iSCSI running on Gigabit Ethernet and Free Open Source Software (FOSS). Cheap and fast gigabit Ethernet replaces the specialized computer interconnects sold by SAN vendors. The FOSS stacks FreeNAS and OpenFiler both turn standard computer server hardware into SAN storage servers using a TCP/IP protocol called iSCSI. FreeNAS and OpenFiler used the tried-and-true FreeBSD and CentOS operating systems, respectively.

My NAS must do iSCSI?


Servers built with FreeNAS or OpenFiler are called NAS devices, where NAS stands for Network Attached Storage. NAS devices are standard computers configured as a server, with persistent, redundant storage being fast hard drives or maybe SSDs.

As a Dell Partner, Berkeley Logic has found an extremely practical way to create an OpenFiler or FreeNAS server is to order a low-end Dell server with the necessary storage. We make it a single-socket system with 16 GB of RAM. The R310 has worked fine for us. We prefer to use hardware RAID with the PERC controllers, but OpenFiler and FreeNAS are perfectly happy without the extra card. Use a 4 GB SATA DOM (Disk On Module) to install the NAS operating system. Set the server to boot to the SATA device, and away you go!

If you don't feel like rolling your own NAS device with FOSS, there are plenty of affordable iSCSI NAS devices are coming onto the market all the time. Many of them are based on the same Linux and FreeBSD kernels as OpenFiler and FreeNAS.

Be careful, though. Most NAS devices on the market are not iSCSI-compatible. One of the latest compatible market entries is the Buffalo TerraStation iSCSI, which comes in 4 TB mini tower and rack-mount configurations for well under $2,000.

How do I recover with a SAN?


A SAN gets its power by switching connections between servers quickly and easily. Here's a scenario on how a SAN works. A basic SAN configuration is to segregate all of your file shares into an iSCSI volume on a NAS. A separate server computer has Windows Server 2008R2 installed and running. The Windows server attaches the iSCSI volume and publishes the file shares using enhanced Windows DFS file sharing.

Suppose your Windows file server goes down due to a new malware infection. A backup file server can be brought online and attach to the same iSCSI volume and take over where the old server left off. The advanced capabilities of Windows DFS (Distributed File System) makes the server switch invisible to end users.

NAS devices are much more reliable than standard Windows servers due to their small attack surface and advanced security capabilities. Nevertheless, it is reassuring to have a backup NAS sitting around somewhere ready to take over if the main server goes down or needs maintenance.

The combination of Windows DFS replication and iSCSI makes is simple to make an exact, dynamically-updated backup of one iSCSI volume to another iSCSI volume. This backup can be made even better by putting the backup NAS at a branch office location connected by the company Wide Area Network (WAN), thus helping to implement a sophisticated disaster recovery plan.

Sounds Good, What's Next?


Upgrading to a basic SAN architecture mainly involves carefully reviewing all of your file shares and organizing them into a Windows DFS hierarchy. After you've implemented DFS, then it's time to bring your new NAS online. Configure the NAS to publish an iSCSI volume, and attach it to your server. Copy all of your files into the new iSCSI volume, move the DFS targets, and your're in business!

DFS can be quite an undertaking in terms of learning Windows. Be sure to check out some links at the end of this post for some resources to get you going.

But, Windows DFS isn't technically needed to get going with iSCSI. DFS is strongly recommended, however, because it implements fail-over transparently to your users. DFS has the added bonus of making iSCSI volume replication a snap.

You may also be wondering how to affordably have a backup to your Windows and Linux servers. One way is to use a Virtual Machine Hypervisor like VMware or Windows HyperV and "physical to virtual" tools to create a backup of all of your servers and keep them on stand-by in your hypervisor host. More on the power of virtualization in hardening a small business network in a future post!

Good Luck!


Affordable SANs are now within the reach of many small business network owners. Best wishes as you undertake this exciting upgrade that makes sys admins sleep easier. If you're in the East Bay be sure to give Berkeley Logic a call to help you with your SAN network needs at 510-228-4500.


Vernon Keenan -- June 23, 2012


Resources

  • SAN Vendor: EMC - web
  • SAN Vendor: Dell - web
  • SAN Vendor: HP - web
  • NAS Software: OpenFiler - web
  • NAS Software: FreeNAS - web
  • FOSS: CentOS Linux - web
  • FOSS: FreeBSD Unix - web
  • Microsoft DFS How It Works - web
  • Microsoft DFS Step-by-Step Guide - web
  • Microsoft DFS Replication Overview - web
  • NAS Vendor Information - WhichNAS - web



Thursday, May 3, 2012

Enterprise Computing

Berkeley Logic sells and installs a wide range of laptop, desktop and server computers suitable for organizations of any size. We can meet or beat advertised prices for many business-class computer systems, plus we will deliver and install new equipment at your business location.

Berkeley Logic recommends some of the features found in business-class computer brands. For example, when one compares business-class computing brands like Dell Optiplex and Lenovo Thinkpad to more consumer brands like HP Pavilion or Acer Aspire, a big difference is the length of time a particular model stays on the market.

The short lifespan of IT products is one greatest frustrations of business computer buyers. The rapid rate of change means it is usually impossible to buy a new version of the same computer you bought only six months ago.

Being able to buy a computer that has the same basic architecture, but has all the latest and greatest processors and memory components, allows Berkeley Logic to use advanced system management techniques to greatly streamline buying new systems. The is a leading reason why we recommend Dell Optiplex and Latitude for business computer buyers.

When building a business network Berkeley Logic uses disk imaging and network profiles to cut-down on per-computer setup chores. Estimates for installation and setup charges for business network installation vary according to individual customer requirements.

Saturday, April 28, 2012

Cloud System Integration

Today we're starting a new series where we are posting some of newest pages from our updated web site, www.berkeleylogic.com.

To kick it off, here's a very timely subject: Cloud Computing. -- Vern Keenan

Cloud System Integration

The Cloud refers to any Internet-based service that performs a business or personal information function. Yahoo Mail and Hotmail were among the first cloud-based services introduced in late 1990's.

Today you can use the Internet to run practically your whole business with services ranging from Box for file sharing to Salesforce.com for a sophisticated customer relationship management system.

Amazon Web Services and Microsoft Windows Azure has taken it a step farther by offering pure-platform solutions. Today it is possible to have a new Windows or Linux server up and running on the Internet in less than 10 minutes. With this type of service, one may run any type of application. The only bottleneck will be the speed of your Internet connection.

Small enterprises have mixed feelings about the cloud. On the one hand, it's great to not buy servers and other computer gear for the office. On the other hand, one can worry about the security and performance of data stored on someone else's server.

The reality is that a hybrid system of having some of your data stored in a server in the office, and other data stored in the cloud is the best solution. Berkeley Logic helps you evaluate available cloud-based services and create a hybrid environment tailored to your requirements.

Berkeley Logic integrates the business operations of our customers into the cloud in several key areas of technology.
  • Email Migration. As a partner with Google Apps and Microsoft's Office 365, Berkeley Logic helps customers find the best way to move from an in-house email server to a hosted service. Every migration is different, and they vary according to usage patterns.
  • Advanced Cloud Backup. Keeping backups at an offsite, professionally-managed data center is becoming the norm in IT best practices. Berkeley Logic works with your existing IT infrastructure to install automatic and continuous backup mechanisms. Plus, we can help you re-architect your existing server setup into a Storage Area Network (SAN) that integrates with advanced backup tools like the Amazon AWS Storage Gateway.
  • New Application Deployment. Berkeley Logic can help you create a private cloud that makes your proprietary applications more usable, scalable and safe. When you buy a software product from a vendor who doesn't have a hosted version, Berkeley Logic can use Amazon AWS or Microsoft Windows Azure as a platform for your new software instead of buying a new sever.
  • Application Migration. If you have Windows or UNIX applications running in a server you own, you may avoid upgrading that server by migrating the applications to the cloud. Berkeley Logic can take those applications and move them to the cloud, and ensure that all your users still have the same functionality they had before.
If you're thinking about making the leap to cloud computing then give Berkeley Logic a call at 510-228-4500 for a free consultation on what combination of on-premises and cloud-based services would work best for you.

Tuesday, August 17, 2010

Gaining Productivity In Your Business With Information Technology

By Vernon Keenan
August 17, 2010

Let's face it, the economy is still miserable and many small business owners are struggling. While the Bay Area may not have been hit as hard as other parts of California, we are still trying to claw our way out of a hole dug by unemployment rates over 11%.

With this kind of uncertainty, business owners are reluctant to hire new employees even when faced with increased demand. Fortunately, when applied correctly Information Technology (IT) improves worker productivity, helping to stave off the need for new employees.

Top Small Business Productivity Boosters

  1. Break out of Email Jail with cloud-based services. If you still download your email to a desktop program like Outlook or Thunderbird, and you cannot view those emails when accessing your web mail, then you are trapped in email jail. Consider switching to a service like Gmail where all of your mail is stored online. You can continue to use Outlook to work with your mail, the only difference that your mail is now stored safely online.
  2. Use email instead of fax or letters. Have you ever wished you could simply email a document to someone instead of faxing it or stuffing it in an envelope? You can do it if you have a PDF print driver installed in your computer. With a free tool like PDFCreator anything that prints can be sent as a PDF document. Other tools like Adobe Acrobat or Nitro PDF allows you to create PDF forms that are filled out by your customer and emailed back to you.
  3. Upgrade or replace computers. Don’t let frugality in computer buying impact your customer service. Focus on computers that support “customer-facing activities” like a cashier, service ticket writer, or customer service agent. A new computer increases worker productivity, especially if the old computer has been in service for five or more years. Replace customer-facing workstations first and then delay upgrades for back office workers. 
  4. Use business-class printers. Nothing ruins a day more than a dead printer, especially when that printer works as your cash register receipt printer. Replace inkjet printers with higher-end laser models that include onsite warranties. Focus on those printers used for customer service to shave seconds off of customer waiting times. Always use original equipment manufacturer toner supplies to avoid glitches from remanufactured cartridges.
  5. Make better use of your smartphone. There are several ways to make that iPhone or Android device an even more useful part of your business life. Start with synchronizing your calendar and address books. Learn how to use financial services apps to keep up with your banking and credit card activity. You can even use your smartphone for remote access to your work computer.
  6. Use your web site to communicate with your customers. Do you still have a form on your web site that people fill out and fax back to you? Does your “Contact Us” page have a spam-proof form where people can reliably get in touch with you? Do you service customers calling in to check the status of their order? Consider using secure web forms to collect and store customer information. Web forms collect legible order information, validate and process credit card orders, and give your customers ways to perform self-service when making order inquiries.
  7. Access your work computer from home or the road. Think of all the times you had to go into the office to retrieve some information you left on your work computer. Or, when you are traveling and play "blind man's bluff" with someone in the office to look up information for you. Remote access solutions range from a monthly service like GotoMyPC, configuring a router, or setting up a Virtual Private Network (VPN).
I hope these Berkeley Logic tips for small business productivity help you make more with less. Please allow me to invite you to give us a call in case you need some assistance putting these ideas into action. Or, you might be interested in trying some of these ideas on your own. In any case, best wishes in your business ventures.

Friday, June 4, 2010

Small Business Antivirus Evaluation

Detailed Antivirus Product Comparisons for Small Business Clients


By Robert Crabbs
4-27-2010




INTRODUCTION


One of our larger clients just had an Avast! license expire. Because of the wide range of malware threats found on the internet, having a current antivirus subscription is imperative for all computers running Windows.


Unfortunately, Avast’s product fell far short of Berkeley Logic’s expectations. The product was not easily managed from an IT standpoint, and thus took time away from other tasks at the client. In addition, Avast’s technical and sales support staff responded slowly to help requests, and often failed to understand the basic nature of the requests themselves. Their support structure was clearly disorganized and ineffective.


Because of the shortcomings of the client's current security software, Berkeley Logic is replacing it with a competing product. We put substantial effort into searching for suitable replacements, evaluating various offerings based on three primary criteria:
  • Low performance overhead. The client has a significant number of older computer systems in place in its network. Antivirus software we use should not impair system speed and usability, especially for these older machines.
  • Strong technical support. Quality product support reduces the overall costs of deploying and managing software, and allows Berkeley Logic to focus on other IT needs of the client.
  • Low yearly cost. Naturally, reducing operating costs is desirable. Security software should be within budget without sacrificing performance or quality of support.

Berkeley Logic investigated products from sixteen major vendors: Avast!, AVG, Avira, BitDefender, CA, CoreTrace, ESET, F-Secure, G-Data, Kaspersky, McAfee, Microsoft, Panda, Sophos, Symantec, and TrendMicro. This report covers the five antivirus suites that satisfied all three criteria above; the other eleven were found lacking in at least one major aspect. The finalists were:


Avira Antivir Professional
AVG Antivirus Business 9.0
BitDefender Small Office Security
F-Secure Antivirus
G-Data Business Antivirus



PRODUCT: Avira Antivir Professional


Avira’s business antivirus software was one of the fastest security products we evaluated. Performance was minimally impacted, even on the older Dimension 2400 computers at out client. The centralized management software operates smoothly and is generally straightforward.

PROS
  • Remote deployments proceeded quickly and smoothly
  • Centralized console is clean and simple
  • Antivirus engine is known to be quite effective
  • Software uses little memory and CPU time
  • Generates custom reports of security status
  • Can easily configure client software settings en masse or individually
CONS
  • Somewhat expensive for 1-year licensing
  • Cannot send alerts or notification emails to Berkeley Logic
  • Server locates all network computers, but cannot perform mass deployments
PRODUCT: AVG Antivirus Business 9.0


AVG offers a strong security suite which is both fast and effective. Though somewhat slower than Avira’s Antivir, AVG’s engine also does not affect system speed much. The ability to control individual components of each installation is quite useful, and allows a large degree of performance tweaking. Virus-scan reports can be generated and saved on a schedule. In addition, the AVG server can send email alerts to Berkeley Logic in case of a critical security issue.

PROS
  • Remote deployments proceeded without errors
  • Centralized console is clean and simple
  • Antivirus engine is known to be quite effective
  • Software uses little memory and CPU time
  • Generates custom reports of security status
  • Can send alerts or notification emails to Berkeley Logic
  • Can easily configure client software settings en masse or individually
CONS
  • Somewhat expensive for 1-year licensing
  • Server locates all network computers, but cannot perform mass deployments
  • Installations take a long time to finish (expensive deployment)
PRODUCT: Bit Defender Small Office Security


Bit Defender’s software stands out for two reasons. First, it had almost no performance impact, even on very old Dell Dimension 2400 computers. Second, the license pricing is the least expensive of any of the 15 major antivirus products we reviewed. Its centralized management is quite streamlined and easy to use. But despite its simplicity, it also contains many powerful administrative tools beyond the scope of normal antivirus software.

PROS
  • Remote deployments proceeded quickly and smoothly
  • Centralized console is clean and simple
  • Software uses almost no memory or CPU time
  • Generates custom reports of security status
  • Can send alerts or notification emails to Berkeley Logic
  • Supports deployment to any of number of workstations at a time
  • Can easily configure client software settings en masse or individually
  • Includes many tools for IT users to manage networked computers
  • Lowest cost of all antivirus products reviewed
CONS
  • Antivirus engine effectiveness is somewhat of an unknown to Berkeley Logic
PRODUCT: F-Secure Antivirus


F-Secure’s biggest strength lies in its centralized management interface. Of all the antivirus products we reviewed, F-Secure had the cleanest, most well-organized front-end. Performance impact was noticeable but by no means excessive. We did have an issue using the remote installation tool, though it may simply be a limitation of the trial version we downloaded.

PROS
  • Centralized management user interface is best-in-class
  • Generates custom reports of security status
  • Can send alerts or notification emails to Berkeley Logic
  • Supports deployment to any of number of workstations at a time
  • Can easily configure client software settings en masse or individually
CONS
  • Antivirus engine effectiveness is somewhat of an unknown
  • Yields somewhat slower performance than the other offering
  • Could not use remote deployment with the software package we downloaded
PRODUCT: G-Data Business Antivirus


G-Data’s antivirus product is unique in that it employs two separate scanning engines (Kaspersky and BitDefender) to search for viruses. While we expected this approach to make a larger drain on computer resources, G-Data actually impacted performance less than most of the other antivirus suites. The centralized console is well-organized and relatively easy to use, though it does not generate on-demand reports like many other products do.

PROS
  • Remote deployments proceeded quickly and smoothly
  • Centralized console is clean and simple
  • Software uses little memory or CPU time
  • Can send alerts or notification emails to Berkeley Logic
  • Supports deployment to any of number of workstations at a time
  • Can easily configure client software settings en masse or individually
CONS
  • Does not generate custom reports of security status
EVALUATION CRITERIA

Each antivirus product was evaluated based on the following:
  • Ability to install and uninstall on network computers via a server-end application
  • Ease of client management (updating, changing settings, etc.) after installation
  • Quality of client status monitoring and virus reporting
  • Performance impact on workstations (i.e. startup times, file access, internet browsing)
  • Support of Windows Server 2003 and Server 2008
  • Effectiveness of scanning engine at detecting/preventing/eliminating threats
  • Yearly licensing cost
CONCLUSIONS

The table below shows the relative rankings of each product in several categories, with 1 being best and 5 being worst.

Avira

AVG

Bit Defender

F-Secure

G-Data

Yearly Cost

5

4

1

3

2

Performance

2

3

1

5

4

Ease of Deployment

2

3

1

1

1

Ease of Client Management

2

1

2

2

2

Reporting and Alerts

2

1

1

1

3

Effectiveness

Good

Good

Unknown

Unknown

Good

OVERALL RANK

3

4

1

5

2


All five of the finalist security suites proved to be strong candidates; there is no clear “best” antivirus product. For example, it is true that BitDefender ranks top in most of the categories. However, the differences were often small. Other differences in features were not readily quantifiable; each central interface had advantages the others did not.

Each offering’s centralized management interface seemed polished and easy to use, though F-Secure’s stood out among the rest. There were a few caveats as well. Some of the products did not seem to support mass network installations, which increases their total cost of deployment. Others, like Avira, did not have advanced notification and alert tools to inform Berkeley Logic of possible virus threats.

Performance is important, naturally, but less so as older Celeron and Pentium computers are gradually replaced by newer Intel and AMD processors. Still, not all of the aging workstations have been replaced. Fortunately, every one of the antivirus suites ran smoothly on 6-year-old Dell Dimension 2400 Celeron systems. F-Secure was somewhat slower than the others, and BitDefender appeared to barely impact performance.

Because all of the offerings are strong, perhaps yearly cost is the deciding factor. Berkeley Logic happened to get a good deal since we signed up as new reseller for BitDefender.



For other organizations looking to pick a new antivirus solution, we hope these notes will provide you with some insight into your research and help you make a good choice.


-- Robert Crabbs (rcrabbs@berkeleylogic.com)

Friday, April 11, 2008

Berkeley Logic Knows Adwords

There is a lot to know about online advertising. From organic search results to pay per click models, content networks to "meta-tagging," online advertising seems to have a language of it's own. Every day, our emails link to claims of mastery, "27 secrets that adwords won't tell you," how to make a bazillion dollars, how to get hits, how to increase traffic, how to do just about anything with Google behind you. There are SERP's, CPC's, PPC's, URL's, CPM's, Keywords, Adwords, Adsense, Banner Ads, Radio Ads, Yahoo!, MicrosoftLive, and Google. Indeed, there seems to be an entire universe that you could get lost in if you only had the time.

Well, don't worry too much, because Berkeley Logic has been spending our time surveying the online advertising world. And, We have some good news- Online advertising works!!!

But beware, there are tricks. No, it doesn't mean that Google is trying to trick you, but there are ways to use their online advertising campaigns that simply work better than others. Berkeley Logic is dedicated to helping our customers get the best results for their advertising dollars. And yes, results in cyberspace can be linked to our willingness to spend. Indeed, we recommend refocusing those advertising budgets that traditionally went into print media, and re-allocating them to the new world of online ad campaigns.

If you have the time, read up on Adwords at the Google site. Once you've done that, try and apply your new-found knowledge to a real and active Adwords account. Make sure that it is linked to your website through the Google Analytics code. This is a "white hat" trick of the trade. "White hat" stands for an accepted practice. "Grey hat," and "black hat" marketing moves should be avoided by all but the unscrupulous. If your still not getting the hang of online advertising with Google, you may want to take a seminar on the topic. Berkeley Logic recommends the Google sponsored seminars like the one run by Sitening.com . They are fast paced and informative, but may help those who have a little bit of background in the field more than the laymen.

Remember, Online Advertising is a little bit art and a little bit science. Don't get too frustrated, be patient, it takes time to see results. If you would rather, Berkeley Logic can help you. In fact, running online advertising campaigns for our clients is the fastest growing sector of our business. We can create advertising campaigns for your website and/or business. We have reasonable fee structures that allow you to budget according to your needs and abilities. With Goolge Adwords, you set the limits. There are no surprise fee's on an account that is run correctly.

Whatever the case, Berkeley Logic recommends that you take your money out of the dying print market and move it to the blossoming online world. We know that it can bring newfound success. If for some reason you don't want to do it all yourself, We would be happy to help you!!!
Thank you for reading our blog.
Sincerely,
Matt Angell at Berkeley Logic
matt@berkeleylogic.com